As Channel Sales Director for Lytx, David is responsible for developing and leading strategic relationships with key Partners within the EMEA footprint, with a key focus on Europe. Based in Madrid, Spain, David has been with Lytx since 2018, helping the Leadership Team prospecting the European market, and identifying the key barriers to entry within this market, and what is needed to overcome them. He is passionate about how our technology helps save lives, having been within the telematics space since 2011. David holds a Bachelor of Arts in International Business Management from the University of Maryland.